Trivago Email Marketing Manager

trivago – Email Marketing Manager Career Opportunity

Join trivago and help shape the future of the world’s largest online hotel search. Work with the latest technology and with colleagues from over 60 countries. We believe in personal development through flexible, self-directed work and cross-functional opportunities. Enjoy a working environment that encourages new ideas, fun and challenging the status quo!

Due to trivago’s rapid international growth, we’re seeking an experienced email marketer to build up and lead a global B2C email marketing team. Do you have what it takes to lead email marketing campaigns in 47 markets throughout the world? In this role, you’ll set up and oversee the strategy, planning and implementation of trivago’s email marketing programmes from conception to launch.
We’re seeking a visionary, someone with bags of ideas, who has the courage to test them and the brains to analyse and learn from experiments.

Your next challenge:

• Develop and introduce a global B2C email marketing strategy for trivago to drive traveller acquisition, reengagement, retention and conversion.
• Work cross-functionally to pursue content marketing strategies with our local Content, PR and Social Media teams across 47 markets. You’ll need to demonstrate leadership and direction across functions and manage projects with aggressive timelines.
• Lead and build a team of 5-10 email marketing specialists, including recruiting, goal-setting, training and performance assessment.
• Design and execute A/B tests that deliver actionable learnings through statistical test measurement.

  Your profile:

• You have 2-3 years’ e-mail marketing experience with a solid track record of developing and launching successful B2C email marketing programmes and initiatives on a global scope.
• You possess good HTML and Google Analytics skills as well as a solid understanding of email tracking systems.
• You have hands-on experience in building, managing and sending email campaigns via an ESP, preferably ExactTarget.
• You’re an analytical genius, who LOVES playing with data and has knowledge of segmenting, personalisation, and A/B testing within the email channel.
• You have the ability to provide thought leadership in cross-functional projects. Experience building an email marketing team through effective hiring and mentoring of other email marketers would be a plus.
• You hold a bachelor’s degree or equivalent and fluent English (our company language).
• A sense of humour is a benefit, but we won’t make that a requirement.

What trivago offers:

1. A pleasant working environment within a dynamic and international team.
2. Independent work in an innovative, rapidly growing company.
3. Fast personal development and a steep learning curve.
4. Flat hierarchies and short decision paths.
5. Possibility to work from our office in Palma de Mallorca up to 4 weeks a year.
6. Weekly presentations and workshops from internal and external speakers to broaden our general knowledge.
7. Regular team events, a wide range of sport activities, beverages and fresh fruit every day.

Starting date: As soon as possible

Apply online: trivago